Culture so rich, you can smell it.
A friend with a longstanding connection to the
local writing scene asked an important question in a comment
after my last post
on the proposed "Literary Cultural District" in Boston. My response
became a post of its own, which I include here along with her original comment:
Becky said…
Hi E,
Maybe I'm being dense but I'm
unclear what's so bad about the Cultural District project. Yeah, yeah, the bit
about the literary renaissance might just be hype. That's possibly for
marketing and what-not.
But a cultural/literary district?
Is that such a bad thing?
Those who are organizing it will
have their own interests met (obviously, no one is claiming pure altruism
here!) But couldn't this also benefit Boston neighborhoods at large? Won't
greater political leverage allow these organizations to do good stuff
throughout the city? Could not this ultimately lead to broader access to
writing classes, books, and the kind of literary life that presently seems
mainly tied up with Boston's elite?
I don't actually know. It's true
that a literary district wouldn't address fundamental issues of inequality and
class tensions in the city. It doesn't help organize marginalized folks. It
doesn't go to the root of economic imbalance, labor exploitation, injustice.
But the district does, again, give
these arts organizations more political leverage to potentially make some sort
of difference. Don't you think?
Open to your thoughts...
Becky:
Thanks for writing and engaging thoughtfully with
the issues I’ve been raising about the initiative on the part of Grub Street, the Boston Book Festival, and others to
establish a “Literary Cultural District” (LCD) here in the city.
I wrote in the closing paragraphs of an earlier post on this topic that I’d address the
question of cui bono (or "who benefits," i.e., the real reason
behind the project) in a subsequent post. So here it is, and I hope it will
begin to answer your question about why I think the LCD is a bad idea.
In that earlier post I'd added the teaser that
the short answer was real estate. By real estate I’m
talking of course about gentrification. Bluntly, property values will go up in
the district, to the benefit of the owners.
One might argue that any increase brought about
by a "cultural district" designation would be marginal at best.
That's true, but also misunderstands the real estate market, where every micro-fraction
of value is fought for. For owners of multiple properties and especially for
major investors and the financial institutions that speculate in real estate,
the merest shaving off a point becomes a big deal. With bundled investments,
tiny percentages translate into millions of dollars. Someone is going to
benefit commercially from this supposedly “cultural” venture, and it’s
going to be someone, or rather some small group of people, who sure as shit
don’t NEED any more goodies shoveled their way.
Now, are some of those individuals directly
behind the LCD initiative, to one or another degree? Maybe, maybe not – the
effect will be the same either way. But the question merits asking because
cultural institutions – from museums and opera houses to art fairs and book
festivals – have a funny way of connecting up to the spheres of the
all-important “FIRE” sector of the economy (an acronym for Finance, Insurance,
and Real Estate).* Go do a little digging on the
boards of directors of the Boston Book Festival, 826 Boston, and even Grub
Street (all in the LCD coalition), and you’ll find a number of individuals with
either past or ongoing involvement in finance capitalism. Here’s just a few to
start you off: The president of 826 Boston’s Executive Board
is an individual named Kevin Whalen, who also has a seat on the 826 National
board. What’s Kevin Whalen do when he’s not fretting about how inner-city
kids’ writing skills will affect their life outcomes? He’s an executive vice president at Morgan Stanley!
And so it goes: check out the bio
for Hillary Hedges Rayport, the Chair of Grub Street's Board of Directors:
Hillary has over 10 years of
experience investing in and guiding small firms through periods of growth,
including seven years of venture capital investing experience in the U.S. and
in London, focused on the technology sector. Most recently, Hillary was a
Senior Consultant at Cambridge Associates, a global investment consulting firm,
where she advised client endowments worth over $2 billion in investment
strategy, asset allocation, and investment manager selection. Prior to joining
Cambridge Associates, Hillary was Vice President of Cytel Software Corporation,
where she was responsible for strategic planning, business development, and
general management.
What an imposing literary reputation to go with
that posh name! (She also happens to be married to Jeffrey
Rayport). But that's nothing compared to the Boston Book Festival’s board,
which is a miniature Who’s Who of the regional plutocracy, including a hedge
fund banker, a marketing research CEO, and a senior investment officer; people
with decades of experience in places like Salomon Brothers and Goldman Sachs.
I'm not asserting that these individuals will necessarily be the direct
beneficiaries of the inevitable LCD real estate "bump," but they
certainly belong to that same cohort, attend the same parties and openings,
share the same general outlook, values, and goals, etc. What influence have
they had on the decision to launch this project?
On the other side are the losers – folks whose
rents will go up, plain and simple. Once again, the LCD might only marginally
contribute to such an increase, but it will be a factor in the ongoing pricing
out of working people, students, lower-paid professionals, and small
shop-owners (not to mention writers). Be prepared for the day when you see the
ad in the classifieds: “Located in the heart of Boston’s prestigious literary
cultural district, this three-bedroom condominium . . .” Sure, many if not most
of the properties in the proposed area are already overpriced and house only
rich yuppies or swanky boutiques, but there are still pockets where ordinary
people are trying to hang on (Chinatown, for example), plus there is always a
spillover effect into adjacent neighborhoods. (Remember how rents went up in
Somerville right after rent control was axed in Cambridge in 1995).
Note also that one of the purposes of the LCD is
to promote “cultural tourism," the Globe article even boasting that
cultural tourists “spend $62 more per day than their philistine counterparts.”
It’s an obnoxious but revealing statement, as close as it comes to a flat-out
admission of gentrification. Cultural districts (or cultural quarters, as
they’re called in the UK) have been around since the early 1990s, originally
devised for the purpose of “revitalizing” (i.e., gentrifying) neighborhoods
that have been hollowed out by the boom and bust vagaries of capitalism in
former manufacturing towns (locally, places like Lynn and Pittsfield). The
trendy rhetoric of a new, post-industrial economy driven by “creatives” is
always deployed in one way or another; the novelty in this case is that it’s
writers. But what it will translate into is a walking tour past some “Robert
Lowell shat here” plaques on streets lined with cafés with literary names and
foodie stops with black-and-white framed pictures of writers on the walls.
Cultural tourism raises rents and homogenizes neighborhoods in the service of
producing a spectacle of consumption, a Disney version of a city’s cultural
heritage where tourists can “shop” for the signifiers of social distinction
associated with the arts. How will that help the majority of actual writers
working in the region? Will the cultural tourists come to observe us in some
simulation of our natural environment, and toss peanuts through the bars of our
cages?
Inarguably, it will help a small number of
individual writers: those who are working on the project directly. But these
are really cultural bureaucrats who happen to write and publish a few things on
the side for the sake of their bureaucrat credentials – people like Henriette Lazaridis Power – rather than actual
writers in any meaningful sense. You are therefore correct in your comment that
“those who are organizing it will have their own interests met,” but not when
you add, “obviously, no one is claiming pure altruism here!” The repeated claim
is that the LCD is being developed on behalf of “the literary community”
without the necessary addendum that by this they mean primarily themselves.
Please let me know if I’ve overlooked the places where the self-interest of the
individuals or institutions in the coalition has been acknowledged in their
requests for public status, public attention, and public funds.
The net social effect of these institutions is
not benign. Culture, unless it is consciously oppositional, functions to
reproduce existing social relations, and that is exactly what Grub Street, 826
Boston, and the Boston Book Festival do (see my remarks about them in an
earlier post). I certainly don’t take them as
representatives of the area’s “literary community” just because they advertise
themselves as such. What they offer are pseudo-communities in the service of
the commodity, and their existence is in fact a reflection of the weakness
and fragmentation of authentic cultural communities. While Grub Street, 826
Boston, and the Boston Book Festival are already braided into regional networks
of private wealth and public power (the City of Boston is one of the coalition
partners), the LCD project will help them to cohere further into a local
cultural apparat with ever-stronger ties to the state, property owners,
and wealthy investors. This is what the “political leverage” you discuss will
really amount to: local writers will benefit to the extent that they are willing
to participate deferentially within the bureaucratic network, sharing its
values and reproducing them in their works and public activities. Of course
this is already true to a great extent, but it will get even worse . . . or
better, I suppose, if one is on board with being a lackey.
Finally: Of course the literary renaissance
stuff is hype, as you come close to uneasily acknowledging. But in that case,
how can you shrug it off as “just marketing and what-not” and still claim to be
a writer? Aren’t we supposed to be the language’s caretakers? Or have we all
become cynical marketers ourselves, including marketers of ourselves? Do
you want to tell the truth, or do you want to churn out ad copy that happens to
take the form of stories and reviews? The literary renaissance rhetoric is not
“just marketing and what-not” – it’s a lie. So-called writers spend way
too much time today doing this kind of lying. It is the effect, by the way, of
the whole “Muse & the Marketplace” mentality. It’s squalid; it is
debasing; it spreads an ethical and artistic rot. Are we going to be mere
courtiers to power, or are we going to start telling the truth?
In the name of art and human dignity, FUCK
THE MARKETPLACE.
Yours truly,
E.
____________________________________________
· *David Harvey’s essay, “The
Art of Rent,” available online here,
should be everyone’s first stop in educating themselves about the way
neoliberal capitalism deploys culture to remake the modern city in its own
image and for its own profit.